SEO and Competitor Analysis | Digital Strategy

Wonder.app

The company

Wonder.app

Wonder provides merchant services and payment terminals to small and medium businesses in Hong Kong.
 
In Hong Kong every payment is made by phone or QR-codes, and even Government consumption vouchers are cash-free. The demand for digital translaction services is very high, but so is competition.
 
Wonder needs a digital strategy to let people know its brand and, at the same time, reach potential customers.

Our collaboration

What I did for them

My collaboration with this company started on social networks. I got in touch with one of the founders, who asked me if I was interested in studying and analysing the market of one of the cities I love the most. Of course, I agreed right away!

Initially, I carried out a competitor analysis of payment solutions providers in Hong Kong to define Wonder’s image and positioning.

I worked with their marketing team who supported me and provided some data on keywords that were only available in Chinese.

And they liked my work! Shortly after, I was entrusted with an SEO analysis to identify the best channels for online promotion and a digital strategy.

Unfortunately, I can’t show much. Below you will find some slides from my market analysis and digital strategy presentation.

Do you need a digital strategy?

Get in touch now, let’s discuss it together!