PassFab business is all about solving the customers’ problems.

For every “tech” emergency that may occur, they have a tool that can be used for free (with limited functions) or purchased.

This is the ideal brand to promote with Content Marketing – you reach potential customers when they need it most.

For each problem PassFab can solve, we have made a list of keywords corresponding to what people may search online while seeking help.

Then, I wrote an SEO-optimized article around each keyword.

On the right, you can see the result. Not only is the company blog ranking high on Google but in some cases, it also appears in the quick replies snippet!