Bring visitors to your website
with SEO-optimized,
engaging content
When writing for your website, you are doing it for your customers and search engines.
SEO copywriting means writing in “the language of the Internet” and it’s essential if you want people to find your website and read it.
Why do you need an SEO specialist?
You can’t just create a website and wait for Google to notice it and show it in their search results. Not gonna happen. If you want a page of your website to appear in search engine results, you must stick to SEO and create content according to precise rules.
SEO doesn’t include only the art of creating content that appeals to both search engines and people (SEO copywriting) but also many other technical aspects.
On-page
The structure of each page, which includes texts, tags, keywords, images, links and so on.
On-site
This takes into account a website’s overall domain, structure and hierarchy, links between pages, speed and other factors.
Off-site
External SEO that depends on links from other websites, views from social networks and other metrics.
Keyword research
Keywords are the basis of SEO and help search engines find relevant pages and products. I use services like Semrush, ahrefs, Yoast SEO and Ubersuggest to manage them.
- Competitive analysis
- Search intent
- Long-tail VS short-tail
- Primary and secondary keywords
- Anchor texts
SEO copywriting
I write content that both users and Google enjoy reading! To do so, I follow a scheme that I apply to every single page and article I create, which includes:
- URL
- h1 to h6 tags
- Picture alt texts
- Keyword density
- Links to internat and internal pages
Link building
Having other websites link back to yours is a great way to improve your SEO and grow your audience. However, there are many strategies to evaluate and different aspects to take into account.
- Anchor texts
- Domain authority
- Guest posting
- Topic
Furniture and Design
E-learning
Travel and Tourism
Health and Wellness
Technology and IT
Marketing
My expertise
I must admit that it took me a while to get the hang of it. But after a couple of years, SEO copywriting turned into a real passion of mine.
For ten years now, I’ve been writing SEO content almost every other day. Among other things, this allowed me to acquire specific skills and knowledge in some industries.
My blogs
Over the years, I have written a lot and for many clients, in Italian and sometimes even in English and Russian.
However, what has really shaped me and made me grow are the two blogs that I have been managing for the past 3 years.
They give me room to experiment, create freely, try different things and ultimately understand what does works, what doesn’t and why!
Here are the analytics of my favorite blog for November 2022. As you can see, of about 15,000 users who visited the website that month, 13,000 come from organic search, i.e., Google.
This is the power of SEO copywriting done right. For now, I’m using the Faba Digital blog only to showcase my expertise, but I’m confident that one day it will reach these numbers too.
Portfolio and reviews
Here are some great projects I have worked on!
(Click on the company name to read about the project)
Product Description | SEO Copywriting
SEO Copywriting | Content Marketing
SEO and Competitor Analysis | Digital Strategy
Website Localization | Translation
Website Localization
SEO Translation | Content Localization
The British Council (🇬🇧)
IT Translation
SEO Copywriting | Link Building
PPC Advertising | Copywriting
EARON (🇭🇰)
Rebranding | Website Design
SEO Copywriting | Content Marketing
PPC Advertising
Maki Beauty Salons (🇷🇺)
Have a project in mind?
Let’s discuss it!