Make your website earn
you money with a well-crafted
digital marketing strategy

Ok, you have a nice website, now what? Don’t tell me it just exists for the few customers who already know your brand. That’s not a mistake, but definitely a waste! Your site can turn into an exceptional business tool, but you need a strategy…

Years in Business

Make your website work as a system

Your website shouldn’t be something static like a shop window. With a little bit of work, you can turn it into a system that is constantly on the move and capable of making your business grow.

Why a system? Because it includes different elements, each with its own function, which cooperate to reach a common goal. Here’s how I can help you achieve this:


Strategies and tools that bring new visitors to your website.

On Website

Make it clear why visitors should choose you, buy your product or service.


Stay in touch to generate more traffic and revenue.

Bring visitors to your website

Depending on the type of business you run, time and budget, there are different tools you can use to bring potential customers to your website.

Here is a list of those I have the most experience with, which are probably the reason why you are reading this now:

Catch your visitors’ attention

Once they get to your website, visitors should find well-thought-out texts that tell them exactly who you are, what you do and why they should choose you.

The content you publish on your website should be able to turn them into “customers”. Here’s how:

Establish a relationship

If you did a good job during the first two phases, you can be sure that every visitor is potentially interested in your product or service (right?).

Sometimes, it just takes more time and “confidence” to make a purchase. Luckily, you can stay in touch with your leads:

One word: STRATEGY!

For the last 8 years, I have been mixing, matching and managing the elements listed above to develop different digital marketing strategies.

You don’t have to use them all – the strategy depends uniquely on your business and goals.

It takes thinking, testing and optimization to really make your website into a standalone system capable of actively contributing to the success of your business.


The division into these three categories is “conceptual”. The main elements listed above are all connected and interdependent with each other.


Some steps need planning, commitment and hard work. Others, surprisingly, can be set up once and left to run automatically.


Every single element requires specific and technical knowledge, which I gained over the years.  Get in touch and let’s talk about your strategy.

Portfolio and reviews

Here are some great projects I have worked on!
(Click on the company name to read about the project)

Rebranding | Website Design

SEO Copywriting | Content Marketing

SEO and Competitor Analysis | Digital Strategy

Website Localization | Translation

IT Translation 

SEO Copywriting | Content Marketing

Do you want me to take on your project?

Contact me!

The tools of the trade

That is, the ones I use every day for my job!

  • Semrush
  • ahrefs
  • Yoast SEO
  • Moz
  • Ubersuggest
  • WordPress
  • Elementor
  • Wix
  • Basic knowldge of HTTP e CSS
  • Mailchimp
  • Sendinblue
  • Convertkit
  • Ads
  • Analytics
  • Search Console
  • Adobe Illustrator
  • Adobe Photoshop
  • Canva
strumenti fabadigital

You can't come up with a strategy?

Drop me a line, let’s discuss it together!